Better Than a Dipstick Website

Better Than a Dipstick® is a liquid tracking system that was originally designed to keep track of the volume of diesel tanks. The client created the system to prevent diesel theft and to notify him whenever his tanks level dropped too low. The client eventually decided to sell these liquid tracking devices, as well as the system that he developed to monitor and track the information these devices recorded, and so needed a website to allow his customers to login, track and view their data. He approached me to help him with setting up a website for these users.

I did a lot of the branding and visual design of the brand as the client hadn’t had these designed yet. I created the logos and made sure that the flow and UI/UX of the site worked for what we were trying to achieve. We decided to go for a clean corporate feel for the brand to ensure that our customers viewed our products and systems as trustworthy, reliable and of a premium standard. I set up the site to allow each user to view only their particular diesel tanks data and displayed this information in a clean and easy to read format.